Forge Fitness
Built for people who are serious about results.
Client
Forge Fitness, Austin TX
Timeline
3 weeks
Tech Stack
Website Screens
Overview
Forge Fitness is a results-driven gym in Austin, Texas. They offer group classes, personal training, and open gym access. We built a high-energy website that communicates intensity and community — with a live class schedule, trainer bios, and a membership plan comparison that drives sign-ups.
The Challenge
Forge was losing potential members to larger chain gyms that had better online presence. Their old site had no class schedule, no trainer profiles, and no way to compare membership tiers. Most visitors left without taking any action.
Our Solution
We designed a dark, bold website with full-screen workout photography, an interactive class schedule with filter by type and trainer, individual trainer profile cards, and a three-tier membership comparison table with a prominent sign-up CTA. A free trial offer was added to reduce friction.
Result
Free trial sign-ups increased 4× in the first month. Membership conversion rate up 22%.
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